Explainer: Portland Streetcar Safety Video

Computer graphics and animation for Portland Streetcar‘s safety video called When I Ride, directed by Bob Richardson.

Here’s some coverage on BikePortland and Portland Transport. And you can see all animation excerpts here:

The goal was to present a clean, efficient visual style which could mix well with text and symbols that explained the hazards of riding bikes around streetcar rails, and the best strategies for avoiding them.

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Here’s a close-up look at the art style, which uses hard-edged, toon-like shadows for a stylized look: